Meet FreshPlate.
Eat without the
second-guessing.

Two options: £6.99/month or £59.99/year (which works out to £5.00/month — our most popular). Both start with a free trial, and you can cancel anytime in Settings.

Yes. Add your GLP-1 medication during onboarding and FreshPlate adjusts everything around it — protein-forward recipes with a raised protein floor to help protect muscle while you lose weight, portions that respect a smaller appetite, and meals that stay nutrient-dense when you're eating less. It's one of the things we're most proud of.

Very — but it's still an estimate. FreshPlate uses a professional food database and vision analysis to identify ingredients, portions, and nutrition from a photo. Barcodes are the exception: they read the product's own label, so packaged food is exact. Every meal is fully editable: tap any ingredient or nutrient to adjust it, and the totals recalculate instantly. We'd rather be honest about estimates than pretend to be perfect.

Never. The camera estimates portions automatically, and when you search our database you pick from common serving sizes (cup, slice, piece, oz, g). If something looks off, one tap adjusts it.

Yes — that's what My foods is for. Build a food once from its ingredients — a loaf, a tray, a pot — and FreshPlate measures it for calories, macros, and the full minerals-and-vitamins panel. After that, log a named portion (a slice, a serving) in one tap and plan it into your week. No re-entering the same bake every time.

During onboarding you'll select your current medications from a searchable list. FreshPlate applies known food-drug interaction rules so recipes that might interfere with your medication are either filtered out or clearly flagged. It's not medical advice — always check with your doctor — but it adds a layer of thoughtfulness nothing else does.

You can add as many allergens as you need — each with its own severity, from mild intolerance to EpiPen-level. For anything not on our list (low histamine, no nightshades, FODMAP, etc.), there's a custom restrictions field that flows through every recipe, scan, and swap suggestion.

Yes. Connect Apple Health and your steps, active energy, and workouts sync in automatically — your calorie targets adjust in real time. Weight entries and meal data can flow back to Health too, so your whole picture stays in one place.

Yes. The Progress tab shows 12 minerals and vitamins — iron, calcium, vitamin D, and more — against targets set for your body, Today and This week. Conditions like osteoporosis, blood pressure, anaemia, pregnancy, and your medications shape those targets, and each one comes with a plain-English reason and food suggestions, not just a number. It's not medical advice — always check with your doctor for medical decisions.

Yes. Pregnancy and nursing adjust your energy needs automatically (+340 kcal pregnant, +500 kcal nursing on top of your baseline). Vegan, vegetarian, pescatarian, halal, kosher, keto, low-carb, Mediterranean — set it once at onboarding and every recommendation respects it.

Our free library of evidence-based guides on how food interacts with medications and medical conditions — from thyroid recovery to eating on MAOIs. Every guide cites sources like the NHS, NICE, and PubMed, new guides publish daily, and each one offers a free email version so the food lists are there when you're actually shopping.

Yes — and it's free. Every Journal guide lets you sign up for topic-specific emails: food lists, swaps, and meal ideas for exactly what you searched for, written around your condition or medication. One genuinely useful email a week, no spam, unsubscribe anytime.

Absolutely. Search our food database by name or brand, pick from the generated recipes, or log from your shopping list. The camera is the fastest way to track, but nothing is locked behind it.

Yes. Switch between Metric and US once, in onboarding or Settings, and every weight, height, ingredient, cooking temperature, and water figure across the app follows — the switch is instant and applies everywhere. Nutrient amounts like calories, grams, and milligrams stay the same either way.

A growing community of people reaching their goals together. FreshPlate Feedback lets you vote on features you want built — the highest-voted ideas get shipped first. What's Cooking is where you share recipes, swap meal ideas, and show off your plates. New to Calorie Counting is a support group where you ask questions, share tips, and celebrate your first wins. FreshPlate Feedback is open from day one; the chat groups unlock once you've earned your Getting Started badges.

FreshPlate is iOS-only right now. We're focused on getting the iPhone and Apple Health experience right before expanding. An Android version may come later — if you'd like to be notified, join the waitlist and we'll keep you posted.

Your onboarding data (allergies, conditions, medications, goals) is stored against your account and used only to personalise your experience. We don't sell your data. You can sign out at any time and your data is preserved so you can pick up where you left off — or request full deletion whenever you want.

No. FreshPlate is a nutrition planning tool, not a medical device. We surface food-drug interactions, allergen checks, and condition-aware suggestions to help you eat more thoughtfully — but always consult your doctor, dietitian, or pharmacist for medical decisions.